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Consumer Healthcare
A first in Pfizer's global business community, Consumer Healthcare since its conception in December 1990, has significantly grown to become the major contributor of Pfizer profits. Consumer Healthcare is concerned with the marketing and sale of proprietary products via mass media, consumer, and trade promotions. A dynamic marketing and sales team responsible for volume and profit growth over the long and short term has established Pfizer Philippines as the second ranked corporate group in the proprietary market, a record unparalled in Pfizer's global history.
Terramycin Skin Antibiotic, Trosyd, Bonamine, Visine, and Combantrin, all market leaders, are Consumer Health Care entries in the fast growing Philippine propriety (OTC) market.
Pfizer Consumer Healthcare
More than a century of innovation and consumer trust stand behind the products from the Warner-Lambert Consumer Division. From Oral Care to Eye Care to Skin Care, our products represent some of the industry's leading over-the-counter brands, including 7 brands that are ranked #1. Their names are a roll call of some of the Philippines' most respected brands in their categories:
| Oral Care |
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Listerine, Bactidol, Listermint |
| Eye-Care |
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Visine, Visine Cool, Visine Refresh |
| Digestive Health |
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Bonamine, Combantrin, Quantrel, Mylanta |
| Analgesic |
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Ponstan 250, Bengay |
| Skin Care |
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Trosyd, Terramycin, Terra-Cortril, Desitin, Caladryl |
| Upper Respiratory Tract |
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Sinutab, Benadryl, Tysine |
With an aggressive growth strategy featuring new products, global category management, and the promise of bringing a wide range of Pfizer prescription medicines "over-the-counter", the future of this dynamic group is highly promising.
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| Product List
More than a century of innovation and consumer trust stand behind the products from the Consumer Healthcare Group. From cold and allergy relief to skin care, our products represent some of the industry's leading over-the-counter brands, including 13 that are ranked No. 1 in the United States in their categories.
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Benadryl ANTIHISTAMINE |
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Benadryl EXPECTORANT |
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Terra-Cortril |
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| Ponstan 250 |
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Bactidol |
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Terramycin |
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| Desitin |
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Listerine |
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Bonamine |
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| Bengay |
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Combantrin |
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Mylanta 2 |
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| Wart-Off |
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Neko BLEACHING SOAP |
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Caladryl |
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| Trosyd |
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Barbasol |
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Visine |
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| Unisom |
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Visine Refresh |
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Three Flowers FRAGRANCE POMADE |
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Sinutab EXTRA-STRENGTH |
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Tyzine |
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