Pfizer, DOH Launch Heroes for Health Award To mark its 50th anniversary in the Philippines this year, Pfizer launched the Heroes for Health Award, a joint project with the Department of Health to honor five outstanding Filipinos who have undertaken or supported projects that have had a significant and sustainable impact on health care in the country, especially for the poor and underserved sectors. A memorandum of agreement has been signed by Pfizer Philippines President and Country Manager Rey Gerardo E. Bacarro and Health Secretary Manuel Dayrit outlining the cooperative activities being undertaken by Pfizer and DOH in connection with the award. “This award is a reaffirmation of Pfizer's commitment towards improving the quality of life of the Filipino family,” Bacarro said. “Through the award, Pfizer will be helping these heroes of our times, who have committed their lives to improving healthcare in their respective communities. It is our goal to inspire others by supporting these projects or by undertaking similar health-related initiatives,” Bacarro pointed out. Health Secretary Manuel Dayrit has endorsed the award project, stating that there are many Filipinos, both in the cities as well as the hinterlands, “who deserve to be recognized for doing something above and beyond the call of duty to help improve the state of health of our countrymen, especially those with little or no access to such services. ” “The Department of Health is happy to partner with Pfizer in this worthwhile and laudable endeavor, and we will extend to the program all the assistance we can to ensure its success,” Dayrit added. Nominees for the award must be Filipino citizens, who have exhibited heroic qualities -- devoting much of their time, effort and personal resources to their projects, giving up better income and physical comforts, and willing to risk even their very lives if need be for the fulfillment of their mission. The projects that the nominees are involved in must have been ongoing for at least three years and should have helped improve the health and quality of life of a great number of people. These can be in such areas as public and community healthcare, disease control and management, philanthropic or voluntary work, people empowerment, capacity-building, advocacy and education, and the like. Each of the five awardees will receive P500,000 from Pfizer, with half or P250,000 of the money going to the awardee personally and the other half going to the group or organization that the awardee is connected with for use in sustaining and expanding the project. Aside from the cash prize, each of the awardees will receive a specially-designed medallion, round-trip transportation from home base to Manila for awarding ceremonies along with accommodations during their stay in Manila. Individuals or organizations can nominate an individual working independently or with an organization. Nomination forms are available at the Pfizer Corporate Affairs Office, thru Pfizer field force, DOH Centers for Health Development (CHDs) and Perceptions, Inc. These can also be downloaded from www.pfizer.com.ph and www.doh.gov.ph. The deadline for submission of nominations is April 30, 2004. Nominations can be submitted to Perceptions, Inc. at 3/F, Fortune Office Bldg., 160 Legaspi Street, Legazpi Village, Makati City. They can also be e-mailed to heroesforhealth@pfizer.com. There will be zonal screenings to be conducted in Luzon, Visayas and Mindanao. Judging will be held in Manila by a distinguished board of judges composed of health, business and civic leaders in both the government and private sector. Awarding ceremonies will be held in August 2004 to coincide with the 50th anniversary celebration of Pfizer. Health Secretary Manuel Dayrit (2nd from right) and Pfizer President and Country Manager Gerry Bacarro (2nd from left) sign the memorandum of agreement to launch the Heroes for Health Award at the Department of Health (DOH) last Jan. 29, 2004. Also signing as witnesses are Pfizer Corporate Affairs Director Karen Villanueva and DOH Health Human Resource Development Bureau Director Kenneth Ronquillo.

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