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Our History

Pfizer Philippines at 60: Sixty Years na Tiwala sa Gawa ng Pfizer




  • Pfizer Philippines was established in 1954 with 9 colleagues.
  • When Pfizer Philippines was founded, it partnered with Metro Drug Corporation to import and distribute Pfizer products. Back then, Metro Drug had a sales force of only three people.
  • Ludwig A. Armerding was Pfizer Philippines’ first ever country manager.



  • Pfizer Philippines constructed a manufacturing plant on Malugay Street in Makati City. This plant continued to operate for the next 24 years. It was the 9th of 81 manufacturing facilities established by Pfizer outside the U.S. at the time.


  • The workforce grew from 9 to 159, following the organization of the Agriculture Division.


  • Pfizer Philippines launched a pain product that remains to be one of the top brands in the market.


  • The workforce increased to 239.


  • Pfizer Philippines launched one of the most important broad-spectrum antibiotics.


  • A popular anti-parasitic medicine for children was introduced.


  • Pfizer medicines started to be packed in blister packs.


  • The first Filipino country manager was Federico A. Gonzalez. He served from 1993 to 1996, and mentored Rey Gerardo E. Bacarro, who would later on serve as the country manager in 2000.


  • The first oral antibiotic for respiratory tract, skin, and soft tissue infections was launched.


  • Sandra Webb became the first female country manager. She was also responsible for setting up the Pfizer Philippines Foundation.


  • Pfizer’s medicine for erectile dysfunction was launched. By this time, the company already had 384 employees.


  • The biggest merger in global pharmaceutical history took place when Pfizer acquired Warner Lambert.
  • Pfizer Philippines became number one in the cardiovascular business owing to two of its bestselling cardiovascular drugs, dubbed the “crown jewels.”


  • Pfizer Philippines was named as one of the Best Employers in the Philippines by Hewitt Associates, Asian Wall Street Journal, and the Far Eastern Economic Review.


  • Pfizer acquired Pharmacia Corporation and officially combined operations in April 2003.


  • Pfizer celebrated its 50th anniversary in the Philippines. The Pfizer SulitCard was also launched.


  • ENGAGE, one of the programs of the Pfizer Philippines Foundation, was conceived after a company-wide survey showed that majority of colleagues value employee volunteerism. ENGAGE went on to receive several awards from PR and CSR award-giving bodies.


  • Terramycin Wound Wash was launched. It complemented Terramycin Plus Skin Antibiotic, allowing Pfizer to offer a complete wound care system.
  • Pfizer Philippines’ sales team was also recognized as the best in the industry for the 6th consecutive year.


  • Pfizer and Wyeth merged, creating a company with a broad range of products and therapies that touch the lives of patients and consumers every day and at every stage of life.


  • A vaccine for pneumococcal diseases was launched in the Philippine market.


  • The NayBahay Birthing Center program was launched by the Pfizer Philippines Foundation to provide safe birthing facilities and affordable maternal healthcare services for women especially in remote areas. The first NayBahay Ligtas Paanakan Center was established in Minalabac, Camarines Sur.


  • Pfizer Philippines introduced a drug considered to be a significant breakthrough in anticoagulation since the discovery of warfarin more than 50 years ago.


  • Pfizer Philippines celebrated its 60th anniversary.
  • 2014 also marked the 10th year of Pfizer Sulit Card in the Philippines.


  • Pfizer acquired Hospira, the leading provider of injectable drugs and infusion technologies.


  • Pfizer Philippines was named Pharma Ethical Supplier of the Year and its Consumer Healthcare business was named Trade Partner of the Year by South Star Drug.
  • Pfizer Philippines was also named Supplier of the Year at the Watsons Health, Wellness, and Beauty Awards.