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Moreover, when we use the term “you,” we then refer to any individual whose personal, sensitive personal, or privileged information is processed.
DATA WE COLLECT AND USE
In addition, we may gather information about you automatically through your use of the Site, e.g., your IP address and how you navigate our Site. See also, the Section below on Cookies and Other Tools.
HOW WE USE PERSONAL DATA
We may use your personal data in the following ways:
TO SERVE YOU
We use your personal data to:
TO CONNECT YOU WITH THIRD PARTIES
We may provide functionality on the Site that will allow you to forward and share certain content with a friend or colleague. If you choose to use the sharing functionality to refer someone to our content, products or services, we will use your data and that of the individual you are sharing with to send the content or link you request.
TO VALIDATE YOUR ABILITY TO ACCESS/USE CERTAIN PRODUCTS, SERVICES AND INFORMATION
Some products, services and information we offer may only be suitable for/accessible to individuals meeting certain eligibility or other criteria. In such cases, we may verify that you meet such criteria. For example, certain information relating to our products is only intended for and accessible to licensed healthcare professionals and we may use information we collect directly from you and from outside sources to validate your licensure and eligibility to view such information.
IN ACCORDANCE WITH SPECIAL PROGRAM TERMS
On occasion, Pfizer may offer special programs, activities, events or promotions via the Site (“Special Programs”) that have specific terms, privacy notices and/or consent forms that explain how any personal data you provide will be processed in connection with the Special Program. We strongly suggest you review the terms applicable to the Special Program before participating.
TO IMPROVE PRODUCTS AND SERVICES AND PROTECT PATIENTS AND CONSUMERS
We use the information you provide for data analysis, to better understand how our products and services impact you and those you care for, to track and respond to concerns, for fraud prevention and to further develop and improve our products and services. In addition, we use the information you provide to comply with our regulatory monitoring and reporting obligations including those related to adverse events, product complaints and patient safety.
By providing your personal data, you are allowing Pfizer, its employees, affiliates, and/or authorized third parties to contact you and send notifications on company-initiated activities, announcements and invites. You can request that information no longer be sent to you by email, electronic or other means.
IN AGGREGATED OR DE-IDENTIFIED FORM
We may aggregate and/or de-identify data about visitors to our Site and use it for any purpose, including product and service development and improvement activities.
HOW WE SHARE YOUR PERSONAL DATA
Pfizer may share your personal data as follows:
WITHIN OUR FAMILY OF COMPANIES
IN CONNECTION WITH BUSINESS TRANSFERS
OUTSOURCING AND SUBCONTRACTING OF PERSONAL DATA
TO COMPLY WITH LAW/PROTECT
We reserve the right to disclose your personal data as required by law, when we believe disclosure is necessary or appropriate to comply with a regulatory requirement, judicial proceeding, court order, government request, or legal process served on us, or to protect the safety, rights, or property of our customers, the public, Pfizer or others.
IN THE AGGREGATE/DE-IDENTIFIED
Pfizer may also disclose aggregate or de-identified data that is not personally identifiable to third parties for any purpose.
We use technical, administrative and procedural measures in an attempt to safeguard your personal data from unauthorized access or use. No such measure is ever 100% effective though, so we do not guarantee that your personal data will be secure from theft, loss, or unauthorized access or use, and we make no representation as to the reasonableness, efficacy, or appropriateness of the measures we use to safeguard such data. Users are responsible for maintaining the secrecy of their own passwords. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us by contacting us through the information provided in the Contact Us section.
RIGHTS OF A DATA SUBJECT
You have the following rights pertaining to any of your personal, sensitive, and privileged information you provide on our website, to wit:
If you would like to access, review, correct, remove, withdraw, and update personal data that you have provided to us or obtain a copy of your data undergoing processing, you may contact us as indicated in the Contact Us section. We will respond to your request consistent with applicable law. Please note that we may need to retain certain personal data for recordkeeping purposes and/or to complete any transactions that you began prior to requesting a change or deletion.
Please note, however, that you cannot invoke the foregoing rights when the processed personal information are used only for the needs of scientific or statistical research while observing legal parameters for such use.
We will not discriminate against you for exercising these rights.
CROSS BORDER TRANSFERS
DATA BREACH NOTIFICATION
In case of claims involving privacy breach, personal data misuse, or any issue concerning alleged violation of your data privacy rights, you shall notify us within seventy-two (72) hours upon knowledge thereof, detailing the nature of the breach, negative consequences or harm caused, and the assistance or relief sought. This reporting is necessary to help us investigate on said breach and consider appropriate measures in order to avoid recurrence of a similar incident.
COOKIES AND OTHER TOOLS
Pfizer and its Personal Information Processors collect information about you by using cookies, tracking pixels and other technologies (collectively, “Tools”). We use this information to better understand, customize and improve user experience with our websites, services and offerings as well as to manage our advertising. For example, we use web analytics services that leverage these Tools to help us to understand how visitors engage with and navigate our Site, e.g., how and when pages in a site are visited and by how many visitors. We are also able to offer our visitors a more customized, relevant experience on our sites using these Tools by delivering content and functionality based on your preferences and interests. If we have collected your personal data, e.g., through a registration or a request for certain materials, we may associate this personal data with information gathered through the Tools. This allows us to offer increased personalization and functionality on the Site
Your web browser can be set to allow you to control whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to your browser. If your browser is set to reject cookies, websites that are cookie-enabled will not recognize you when you return to the website, and some website functionality may be lost. The Help section of your browser may tell you how to prevent your browser from accepting cookies. To find out more about cookies, visit www.aboutcookies.org.
Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language and Internet browser type and version. We use this information to ensure that the services function properly.
Your IP address is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. An IP address may be identified and logged automatically in our server log files whenever a user accesses the Site, along with the time of the visit and the pages visited. Collecting IP addresses is standard practice and is done automatically by many websites, applications and other services. We use IP addresses for purposes such as calculating usage levels, diagnosing server problems and administering the Site. We may also derive your approximate location from your IP address.
PROFILING AND DIRECT MARKETING
Pfizer hopes to deliver to you advertising for products and services you need or want, if appropriate or applicable. Hence, we may process your personal data to evaluate certain personal aspects relating to your situation, interests, and preferences. Based on this profiling, you make be shown advertisements and marketing materials that would directly target your profiled interests.
There are many ways to do this in the online advertising world. For example, Pfizer partners with websites and applications with whom you have shared your interests, conditions and concerns directly and asks that they serve our ads to users who have expressed an interest in Pfizer products or health conditions that our products treat. We may also partner with advertising companies that may place or recognize a unique cookie on your browser (including through the use of pixel tags), or use other technologies, to serve you ads based on your web browsing activity, purchases, interests and/or other information—a practice commonly referred to as interest-based advertising (“IBA”) or online behavioral advertising (“OBA”). These advertising companies may also use these types of technologies to recognize you across the devices you use, such as a mobile phone or a laptop, and serve you ads on websites you visit and applications you use. You can read more about IBA at a site offered by the advertising industry’s Digital Advertising Alliance (“DAA”), aboutads.info.
At this time, we do not respond to browser do-not-track signals.